The NatureBureau will maintain its reputation as the leading independent UK provider of design, publishing and consultancy services relating to conservation and management of biodiversity for governmental, inter-governmental and non-governmental clients. The NatureBureau will consolidate and enhance its business in UK and across Europe.

The market objectives of the NatureBureau are:

	to provide reliable and professional in-house support to official and voluntary conservation organisations in the United Kingdom, European Community and overseas;
	to promote the work of smaller voluntary conservation bodies by offering a range of cost-effective services for improving administration, promotion, fundraising and project implementation;
	to coordinate projects impartially on behalf of one or more participating organisations or individuals;
	to publish books that further the development of conservation policy and practice;
	to foster and maintain a reputation for high quality work and service to clients.

The corporate objectives of the NatureBureau are:

	to achieve profit growth on a sustainable basis;
	to make investments in an environmentally sound manner;
	to assist in the dissemination of information and the development of conservation policy and practice;
	to ensure that the company abides by the highest standards of good environmental, social and employment practices appropriate to its size and capabilities;
	to distribute dividends from profits to shareholders when appropriate.