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Issue: 12.1
Theme: Tourism and Protected Areas
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SUMMARY OF PAPERS
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Editorial
PAUL F.J. EAGLES
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TOURISM-USE MEASUREMENT AND REPORTING IN PARKS AND PROTECTED AREAS
PAUL F.J. EAGLES
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ENVIRONMENTALLY-FRIENDLY DESIGN AND PLANNING OF SUSTAINABLE TOURISM FACILITIES IN PROTECTED AREAS
HÉCTOR CEBALLOS-LASCURÁIN
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ONTARIO PARKS A SUCCESSFUL BUSINESS OPERATING MODEL
ROBERT MOOS
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MANAGING TOURISM IN THE NEW ZEALAND PROTECTED AREA SYSTEM
GORDON CESSFORD ANDY THOMPSON
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CUSTOMER MANAGEMENT IN FINLANDS PROTECTED AREAS
ANNELI LEIVO
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AFRICAN PARKS: COMBINING FISCAL AND ECOLOGICAL SUSTAINABILITY
GILES MULHOLLAND PAUL F.J. EAGLES
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Editorial
PAUL F.J. EAGLES
ALL PARK MANAGEMENT STRATEGIES should make provision for managing visitor/ tourism activity. Success rests upon the integration of this component with the planning and management of the environmental and cultural resources of a park. All this is underpinned by effective financial, staff, legal and political management.
Park tourism is on the increase and often makes a vital contribution to the economy. Many argue that parks cannot exist without a mobilised constituency that actively supports government action in the field. The best way to create and motivate such a constituency is through ensuring parks provide enriching and satisfying personal experiences as well as by demonstrating the socio-economic benefits of these areas.
The environmental and cultural sites found in the worlds national parks and other forms of protected area are important locally, nationally and internationally. There is an emerging consensus that the viewing and appreciation of such areas is a fundamental aspect of citizenship. People have a right to expect such sites to be available for use and have a responsibility to contribute towards their maintenance.
However, there are many accounts that portray tourism as damaging to the environment, frequently through intense or inappropriate use. Sometimes this is indeed the case. Nevertheless, debate on this issue is often skewed and the counter argument of how tourism benefits parks rarely made. There are plenty of examples of parks with little or no use, struggling to justify their existence and others where tourism has resulted in wide public appreciation of and respect for protected areas. Given its critical cultural, economic and ecological roles, too little emphasis is placed upon the role of tourism in sustaining protected areas. This edition of PARKS attempts to address this deficiency.
The papers in this volume cover key topic areas important for park managers and for other interested in the parks endeavour. This special issue of PARKS provides six papers on important aspects of park tourism. The editor chose each paper to represent a key field. All papers are written especially for PARKS by experts in various aspects of visitor management.
All discussion of park visitation and tourism is underpinned by statistics on volume and distribution. Likewise, secondary calculations of impact (such as economic impact or cultural influence) are based upon basic visitation statistics. The paper by Paul F.J. Eagles outlines principles for the measurement, recording and reporting of park tourism. The substance of the paper is based upon a more extensive document prepared for the WCPA in 1999.
The design of infrastructure, buildings and facilities is clearly integral to the ability of a site to attract and provide for visitors. Proper design enhances utility, improves effectiveness and permits development with minimal impact on the environment. Héctor Ceballos-Lascuráin provides a basic primer to environmentally-friendly park facility design.
Appropriate design is equally vital to the management structure of the park and park agency, if tourism benefits are to be maximised and an economically viable protected area network created. Robert Moos describes the elements involved in the transition of Ontario Parks from a typical government agency to a parastatal form with a more efficient, business-management structure.
In its endeavour to manage increasing numbers of ecotourists, New Zealand's Department of Conservation (DOC) also recognises the value of the business model. Gordon Cessford and Andy Thompson provide a review of DOC's approach to tourism management on public lands in New Zealand. They emphasise the key role of third-party involvement through licenses and concessions and particularly the way in which the private sector provides recreation services without compromising the parks' conservation objectives.
Already well-used and much appreciated by the Finnish people, the popularity of Finland's national parks seems set to increase yet further. Anneli Leivo outlines the innovative new customer-service approach adopted by Metsähallitus, the agency responsible for the management of most of the state-owned protected areas in Finland. The author examines how decisions on future development are assisted by categorising parks according to recreation services provision and describes the Finnish customer service concept and related network and methods of customer monitoring.
The final article turns to Africa where parks and game reserves are prodigious users of land and central to the functioning of the economy in many countries. Giles Mulholland and Paul F.J. Eagles highlight the need for a new model of financial and ecological sustainability to secure a long-term future for Africas protected area network. This model more strongly emphasises the importance of the contribution of tourism income to park financial management and, perhaps more significantly, to sustaining local communities, without whose support reserves cannot exist. In an African context, the authors counter arguments that tourism degrades the environment by pointing out that alternative land-uses are far more detrimental. Africa is not in a position to conserve wildlife simply for the common good.
The preparation of this special issue of PARKS coincides with the publication of a new book by the WCPA on park tourism Sustainable Tourism in Protected Areas: Guidelines for Planning and Management authored by Paul F.J. Eagles, Stephen F. McCool and Christopher D. Haynes. It is published by the WCPA as Best Practice Guideline Number 8. Special contributions to the book were made by the World Tourism Organisation, by the United Nations Environment Programme and by Environment Australia. The book is available through the normal IUCN publication distribution channels.
Paul F.J. Eagles, Professor, Department of Recreation and Leisure Studies, University of Waterloo, Waterloo, Ontario, Canada and Chair, Task Force on Tourism and Protected Areas, World Commission on Protected Areas, World Conservation Union.
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TOURISM-USE MEASUREMENT AND REPORTING IN PARKS AND PROTECTED AREAS
PAUL F.J. EAGLES
Abstract
Understanding the visitor-use of parks and protected areas is dependent upon accurate and reliable data on use volumes, locations, activities and timing. The programme to measure and report public-use is a fundamental element of park management and tourism. This paper introduces a standardised approach to this activity, developed by the World Commission on Protected Areas (WCPA) in 1999 (Hornback and Eagles, 1999).
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ENVIRONMENTALLY-FRIENDLY DESIGN AND PLANNING OF SUSTAINABLE TOURISM FACILITIES IN PROTECTED AREAS
HÉCTOR CEBALLOS-LASCURÁIN
Abstract
Tourism in parks requires some level of facility, ranging from simple signs and trails through to complex transport and accommodation structures. It is vital that such infrastructure is designed in an environmentally-friendly fashion and that any development on site remains in character with the local area. This can only be ensured if local communities are involved as much as possible in the site planning, design and development process. This paper describes principles for sustainable design, providing three illustrations of where this has been successful: Kapawi, Ecuador; Kingfisher Bay Resort and Village, Fraser Island, Australia and Simunye Zulu Natural Heritage Site, KwaZulu Natal, South Africa. Crawford (2000) reviews other important examples.
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ONTARIO PARKS A SUCCESSFUL BUSINESS OPERATING MODEL
ROBERT MOOS
Abstract
The Province of Ontario, Canada, has an extensive and popular provincial park system. Today there are 278 parks occupying 7.1 million hectares with over 19,000 developed campsites and 7,000 backcountry campsites. In 2001 parks received more than 10 million visitor-days of activity.
Faced with fiscal, social and demographic challenges, the Government of Ontario established Ontario Parks in 1996 as a business model for managing the provincial park system. Ontario Parks was given special authorities to be run on a more commercial basis. The key authority is that all revenues from parks can be reinvested. Revenue retention authority allows Ontario Parks to undertake initiatives that improve customer service and generate income, provided that revenues equal or exceed associated costs. Some of the successful initiatives undertaken include marketing ventures, market-based park fees, corporate partnerships, sales of souvenir merchandise, construction of new campgrounds and introduction of a central campsite reservation system with internet reservation capability.
Since Ontario Parks was established in 1996 the annual net appropriation for provincial parks was reduced to CDN $8.5 million, a saving to the government of $6.1 million or 42%. Concurrently, customer service was improved and annual operating expenditures increased by $11.6 million, to $48.5 million. Revenues now account for over 80% of total operating expenditures, up from 56% in 1996.
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MANAGING TOURISM IN THE NEW ZEALAND PROTECTED AREA SYSTEM
GORDON CESSFORD ANDY THOMPSON
Abstract
The Department of Conservation (DOC) manages around 80,000 km2 of public conservation lands, comprising around 30% of New Zealands land area. The 14 national parks, 20 conservation parks and around 3500 special reserves represent a significant international natural resource, with a combined area of almost completely untouched wilderness similar in size to places such as Austria, Scotland, Panama, or South Carolina, USA. While New Zealands population is small (3.7 million) and highly urbanised in coastal cities, there is a strong cultural tradition of active outdoor recreation. This has resulted in a significant infrastructure supporting public access to high quality natural areas. In an international setting where the proportion of protected natural areas is under 10% and where there is long history of human occupation, use and development of such areas, the types of nature-experience opportunities available in New Zealand are relatively unique and highly reputed. Consequently, many international and domestic visitors are attracted, and tourism is a major issue for DOC. This paper describes the main means by which DOC makes provision for tourism in its conservation management. DOC management of the visitor service infrastructure is briefly described, and particular attention is paid to commercial provision of recreation opportunities.
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CUSTOMER MANAGEMENT IN FINLANDS PROTECTED AREAS
ANNELI LEIVO
Abstract
In Finland there is a single state organisation, Metsähallitus, responsible for the management of most state-owned protected areas. Recreation pressure on these areas is generally not too high due to Finland's relatively small population compared with geographical size and the public right of access to privately-owned uninhabited areas. Customers are therefore seen more as a resource benefitting nature protection than a hindrance. Over the last ten years efforts have been made to increase recreational and educational use and to improve customer management of protected areas. Five customer management methods or tools used at national level are presented: 1) classification of protected areas according to recreation and education service provision; 2) customer service chain model; 3) standardised customer counts, surveys and monitoring; 4) customer value creation process; and 5) customer service concept.
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AFRICAN PARKS: COMBINING FISCAL AND ECOLOGICAL SUSTAINABILITY
GILES MULHOLLAND PAUL F.J. EAGLES
Abstract
Conservation is only possible with sufficient finance. Throughout Africa the fiscal arrangements of most parks and protected areas do not provide enough income for sustainable park management or for building support in local communities. This results in an uncertain future for many parks, as growing local community needs force much of the land to be turned over to agriculture. This paper argues that far higher visitor numbers, greater financial returns and more efficient financial management structures are needed in Africa if its parks and reserves are to survive in the long-term. The most ecologically-appropriate fashion to earn this income is through much better managed nature-based tourism.
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